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Valentine’s Day: Mall sales to exceed S$500 million

The gastronomic sector will be the most popular on this day. | Fountain: Andean

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Sales for the year are expected to be around S/580 million. shopping centers for the celebration Valentine’s Day, by the Association of Shopping Centers of Peru (ACCEP).

From now on, it is expected to exceed revenue on the same date in 2021 by up to 10%.

“This will be a reunion after years without celebration Valentine’s Day. This date will allow couples and friends to find modern and safe places like those offered by shopping centers that are preparing a range of events,” he told Agencia Andina.

Although Lima Chamber of Commerce Peruvians are predicted to spend up to S$150 on their Love and Friendship Day gift, this will mean income in various sectors such as gastronomy, retail, hotels, etc.

He clarified that the Valentine’s campaign promotes the entertainment segment, mainly companies in the field of gastronomy. “Gastronomy accounts for 30% of total sales by Valentine’s Day. This is followed by the sale of perfumes, accessories and clothing,” he said.

However, he specified that the 2023 campaign will be “warm” compared to last year due to the social demonstrations that have taken place in recent weeks.

Not expected results

“The social conflict is hitting both supply and demand as shopping malls suffer from attacks on their infrastructure (in the southern zone) and shortages. At the same time, demonstrations undermine consumer confidence,” he explained.

Source: RPP

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