According to the Lima Chamber of Commerce, Peruvians will celebrate Valentine’s Day with S/100.

In accordance with Lima Chamber of Commerce (CCL), on February 14, a Peruvian will spend between S$100 and S$150 to celebrate Valentine’s Day, almost 50% less than last year, when S$190 to S$250 was spent on that date. .

“With the current uncertainty, Peruvians will be careful with their purchases and are more concerned about main basket and for basic necessities; so your shopping for that The 14th of February they will be more thoughtful,” commented Leslie Passalacqua, president of the CCL Retail and Distribution Guild.

Among the most noteworthy gifts for this date, the representative explained that these were chocolatebouquets of flowers, perfumes, jewelry and soft toys are the most sought after by couples, romantic dinners are also the most sought after.

Online sales will grow

According to Leslie Passalaqua, sales for this holiday were not as expected, but they are confident of a 3% increase, the same as last year. Campaign for Valentine’s Day they account for 8% of the annual income of companies in the retail sector.

He stressed that several companies in the industry are focusing more on online sales as physical store sales have declined in some regions due to the turmoil.

“In this campaign, the consumer generally prefers the use of cards (both debit and credit), so more than 60% of purchases in the retail sector are made with plastic money in order to take advantage of various promotions and / or discounts,” he specified.

Offers and promotions for this date

In 2022, over 50% of Lima’s residents did their Valentine’s Day shopping early. For this reason, promotions and discounts up to 70% have been launched since January this year.

“By this Valentine’s Day, the vast majority of operators will expand their shares, as they need to recover sales lost due to protests, plus the fact that shares are being liquidated in the summer and margins are much lower,” they explained. Leslie Passalacqua.

The business spokeswoman noted that companies in her sector are arriving these months for the next Back to School (school) campaign and Mother’s Day, the latter being the second strongest campaign of the year.