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With the start of this year in Business began to develop their plans marketingTo do this, you need to know what type of content consumers prefer when browsing social networks.
“Customers today are much more consulted about what they plan to buy because there is more information. For this reason, it is important to know your behavior, how you think determines your decision-making, which qualities you value more or less, among other things,” emphasized Carolina Gallardo, marketing director of Estudio Fuentes.
Short videos, preference artificial intelligence and the use of big data are some of the recommendations made by the specialist.
short videos
short videos They are one of the most popular destinations because they are efficient and have a high return on investment. It is predicted that 90% of professionals using this format will increase or maintain their investment this year, and the rest will start using it.
“If your brand is not well known yet, creating short videos and using influencer marketing is a good strategy. Many users decide to purchase a product or service based on the recommendation of someone they consider to be an expert in a particular field,” said Carolina Gallardo.
Artificial intelligence
This technology allows companies to analyze large amounts of data to create personalized content for the right audience. In addition, it can be used to automate tasks and improve efficiency.
In addition, it allows users to discover behaviors, discover their intents, require capabilities, and more. It also simplifies and makes costs more efficient.
TikTok will continue to grow
Over 1 billion users in tik tak They make it an attractive platform for companies posting information about their products and/or services, especially those seeking to appeal to a youth audience.
During 2023, the number of people visiting this site is expected to increase significantly.
Wider use of big data
They can be obtained through forms, registration on the site and sweepstakes on social networks. However, the most innovative is the use of big data, the database of which is larger and would be impossible to process with traditional methods.
The more information obtained about the target audience or the customer, the more data sales and marketing teams will have to capture their attention and offer them what they want and need in the most effective way.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.