When tested, this feature was a great success with advertising companies and became profitable for Google.
YouTube will soon start showing ads when a user pauses a video. According to The Verge, this solution has been very popular with advertisers during testing.
“Since we saw a strong response from both advertisers and viewers, we rolled out this feature broadly to all advertisers,” YouTube communications manager Oluwa Falodun told the publication.
It was noted that YouTube technically started testing pause advertising in 2023 with a limited choice of advertisers, but in April 2024, Google Chief Commercial Officer Philipp Schindler said that the feature has been a big success with advertising companies and became profitable for Google.
YouTube says the paused ads are actually intended to allow the company to offer users “less interruption” while watching. However, they did not specify whether advertising would be more frequent during playback.
Last week, Reddit users started posting pictures of a new type of advertisement.
It was previously reported that YouTube would limit teenagers’ access to videos about weight and fitness.
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Source: korrespondent
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.