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The European Commission is ending its advertising campaigns on Twitter

Photo: DPA

The reason is false information on social networks, especially about the war between Israel and Hamas. The EC took this decision to avoid damage to the institution’s reputation.

The European Commission is advising all its enforcement agencies to stop running advertising on the social network X/Twitter due to concerns about the spread of misinformation. This was reported by Politico in connection with an internal document of the commission.

In a memo sent to all service chiefs, the European Commission’s deputy chief representative, Dana Spinant, noted that misinformation on X, particularly regarding the Israeli-Hamas war, led the commission to “recommend a temporary suspension of advertising” on the platform until further notice. reporting to avoid the risk of damaging the institute’s reputation.

Social network X is under scrutiny in Europe through the new Digital Services Act (DSA) passed by the European Union. The watchdog commission in October sent a formal request to Elon Musk’s company asking it to explain how it handled illegal content and disinformation related to the Hamas attack on October 7, according to the DSA.

EU services can still use X for communications because of the EU Commission’s many profile pages. But Spinant said the department will “consider using alternative platforms such as LinkedIn, Instagram or Facebook for paid advertising.

Spinant added that new platforms are being explored to diversify its social media presence.

It was previously reported that Apple was curbing its advertising on Twitter due to Musk’s remarks on Israel.

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Source: korrespondent

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