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Vodka producer Absolut will stop exporting to Russia due to boycott threats

A bottle of vodka. | Fountain: AFP

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The vodka company has “decided to stop exporting its brand to Russia,” the statement said, citing the need to protect its employees and partners “in the face of mass criticism in all its forms.”

A spokesperson for Pernod Ricard, the French group that owns The Absolut Company, said the decision only concerns Absolut and not the group’s other brands, the world’s No. 2 alcoholic beverages.

Continuation in Russia

Pernod Ricard confirmed to AFP last week that it had resumed alcohol exports to Russiaafter their initial suspension due to the invasion of Ukraine.

The decision was heavily criticized by various politicians, even Swedish Prime Minister Ulf Kristersson, who expressed his “disappointment”.

Pernod Ricard justified his decision to resume exports in order to protect his employees in Russia and Moscow’s decision to allow the import of alcohol without a permit “to circumvent sanctions.”

These explanations did not convince Sweden, where several well-known bars and restaurants in Stockholm stopped selling food. Pernod Ricard.

According to AFP.

Source: RPP

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