The Swedish company, in response to public criticism, decided to stop supplying alcohol to the aggressor country, Russia.
The Swedish producer of the vodka company Absolut will stop the supply of alcohol to Russia. The decision was made after criticism of the company against the backdrop of the continuation of the French concern Pernod Ricard in the sale of Swedish alcohol in Russia. This was stated in a statement by the company’s CEO, Stefanie Dürru, published on the Absolut website on Tuesday, April 18.
“The reactions in recent days clearly reflect the role Absolut plays in Swedish society. We understand the value of the long-standing and trusting relationship we have with our employees, partners, consumers and Swedish society as a whole. Acknowledge also the duty of care to our employees and partners, we cannot subject them to widespread criticism in all forms. Therefore, Absolut has decided to stop exporting its brand to Russia,” said the CEO.
Stopping exports, he said, “unfortunately will not prevent Absolut from falling into the hands of a parallel market that has grown exponentially in recent months and over which we have no control.”
Note that the Swedish newspaper Kristianstadsbladet previously announced the continuation of Absolut supplies.
In Sweden, it caused a public outcry, many politicians called for a boycott of this brand of vodka. Prime Minister Ulf Kristersson said that “many consumers find this action strange.”
In addition, several restaurants and bars stopped selling Pernod Ricard products.
Since the beginning of the war in Ukraine, a number of the world’s largest wine producers, including Pernod Ricard (Chivas Regal, Jameson, Absolut, Ararat), Diageo (Bell’s, Johnnie Walker, Captain Morgan, Baileys), Bacardi ( Dewar’s, William Lawson’s), suspended sales in the Russian Federation or announced their departure from the country.
Recall, on April 4, we reported that Pernod Ricard, which owns the Jameson whiskey brand, continued to deliver products to the Russian market. The company commented on the availability of Jameson whiskey in Russia. In particular, they said that since the “start of the war” the company prioritized the “protection of local workers both in Ukraine and in Russia.”
We add that in the summer of 2022 it became known that the import of strong alcohol in the Russian Federation decreased by almost 35% due to sanctions.
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Source: korrespondent
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.