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War in Ukraine. How are French companies adapting to stay in business?

“We are free. We are strong. We are open for business.” In his traditional khaki outfit, Ukraine’s President Volodymyr Zelensky defies Wall Street traders in September 2022. As his country resists the Russian army for nearly six months, his message is clear. It doesn’t matter that the fighting and bombings are crippling many parts of the country, now is the time to support Ukraine’s economy.

Vladimir Zelensky’s call did not go unnoticed by French companies. According to Bercy, they were 160 who were present before the war in a country then considered promising; Ukraine was 52 years old.e the place of the most prosperous countries in the world. Despite the Russian invasion and the displacement of millions of Ukrainians, many of them have been on the bridge for a year to continue their activities, sometimes in dangerous and always difficult conditions.

Auchan is without a doubt one of the most beautiful symbols of this French desire to preserve the activity…

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Source: Le Figaro

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