Bordeaux, an environmentally responsible tree placed on the Promenade Sainte-Catherine

Le Figaro Bordeaux

Three pedal strokes and the tree star shines on the Promenade Sainte-Catherine. This Wednesday at 6:00 p.m., the Bordeaux shopping center will unveil its recycled plastic tree. Produced by artist Jean-Francois Andre with a concept imported from China, it consists of over 2,700 recycled bottles. Hanging like a crinoline from the mast of acrobats from a local Tango nomadic troupe, they aim to educate patrons about Atlantic pollution. “I took on this project because I liked the main message this place carried at Christmas time– says Jean-Francois Andre. Before emphasizing without irony.It is still the den of consumption, packaging and overpacking.»

A paradox that the director of the shopping center knows without batting an eyelid. “We don’t strive to be perfect. We just want to bring our rock into the building“Says Vincent Movage, who says to himself:sensitiveAbout: The challenge is twofold: On the one hand, the private initiative carries the Gironde surf brand Surfing nomads asks about the amount of plastic consumed by everyone. On the other hand, it raises awareness of the resources spent on lighting up Christmas. Thanks to the two bicycles attached to this unique decoration, passers-by provide the necessary impetus to light up its two hundred meter wreath. “This allows us to understand that mechanically produced energy does not meet our needs.“, explains Basile Gentile, one of the co-founders of the brand created by three friends in 2017.

Made Christmas at St. Catherine’s Promenade

Effort paid. By riding a bike, customers run a meter. Partners”undertake to participate in forest restoration» for each harvest. If they reach the maximum level of 50 kWh, which is estimated at 4,000 euros, the people of Bordeaux will contribute to the planting of up to 2,000 trees.

prompts Le Figaro to test the installation, 19-year-old Louis is now convinced. “It’s good to spread that message. Beaches are disgusting when it costs nothing to throw trash in the trash“, emphasizes the server who travels regularly in Soulac-sur-Mer (Gironde). Without a doubt, Dominic preferred “let the youth» activate the furniture. “It’s good if someone is pedaling, otherwise it’s useless “, says the sexagenarian.