It’s February 2022 in the corridors of the Washington Metro. New York TimesThe largest newspaper in the United States unveils its new ad campaign, in which some of their readers are honored to express their interests and aspirations. One of them, a certain Lyanna, appears there with the slogan: “Lyanna imagines Harry Potter without his creator”.
Like the conniving Professor Gilderoy Lockhart in the second volume of Harry Potter, this reader (and New York Times) will want to wave the magic wand while shouting “Forget it!” – and cast an amnesia spell, ensuring that everyone remembers the most famous wizarding universe, but not its creator, novelist J.K. Rowling.
Assuming you take this reader’s wish and turn it into an ad that has been seen by thousands (5.2 million on YouTube), New York Times created the physical manifestation of a digital guerilla campaign waged against Rowling for more than four years. This guerilla warfare, which went so far as to sell the slogan #RIPJKRowling in 2020 (aka “Rest in Peace J.) canceling a culture that consists of ruining an individual’s career for speech deemed hateful under inclusive standards of propriety. But despite these new zealots to the effort, he who knew…
Source: Le Figaro
