Great minds think alike. While LREM, La République en Marche, a party founded by Emmanuel Macron in 2017, decided without warning to rename itself Renaissance to face the 2022 legislative elections, American pop singer Beyoncé announced that her next album, due on July 29 , will take place. also called Renaissance. It is no wonder that the political world and the culture industry are calling on the same “name branding” agencies to choose a name. With the sole concern of reaching as many people as possible with a shocking word, without any reference to an ideological message or project. Companies do the same when searching for a company name or brand.
Whether it’s a soap, a party, or a party, the name no longer refers to what it will define. All these products, whether cultural, political or industrial, have the common denominator of the pursuit of mass success. It is enough for the party to make a vague promise…
Source: Le Figaro
