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Twitter 2.0: Elon Musk’s Super App Promise Takes Shape

Elon Musk continues to tweak the new Twitter | Font: PTR

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Elon Musk’s mission to revamp Twitter continues to stumble several times and cause numerous frictions within the company and among netizens. Aside from the problems caused by various changes to the subscription and account verification systems, Musk has an ambitious “apps for everything” plan, and so the story continues.

From the first talks with Twitter employees, Musk made it clear that he intends to compete in the world of applications and digital environments with a service similar in concept to WeChat in China. This idea of ​​a “super app” where you concentrate all your resources without leaving the program does not exist in the West.

Faced with this, the businessman proved himself to be tweet A few screenshots of the company’s performance and goals in this new phase, anticipating the steps he will take at the helm of Twitter as it transforms into “Twitter 2.0”.

Long tweets and VINE

Some of these new features were already in development during former CEO Parag Agrawal’s time, although they were never implemented during his short tenure in place of Jack Dorsey. The first is the ability to increase the length of tweets up to 280 characters, which is the current Twitter limit for all accounts.

Another detail will be encryption of direct messages or DMs inside the platform, one of the most careful sections. The feature is designed to work with apps like Signal or WhatsApp and will be one of the cornerstones Musk is trying to secure as part of his strategy.

The resumption of the verification program is another matter that should start rolling out in a few weeks, although Elon Musk has already announced that profiles will include a color system to identify account type.

One of the most anticipated developments seems to be the “resurrection” of Vine, the micro-video app that was ahead of its time and outpaced by Instagram Stories.

Application X is not yet known

The condition for a “super app” to work is that it can be adopted in both the Apple and Google markets due to the huge reach of users on both platforms. However, the inclusion of micropayments can cause friction.

What really seems interesting are the stats that Elon shared in his long tweet. These tables show how the number of sessions increased as the hate speech profiles reduced their presence.

Source: RPP

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