HomeTechnologyStar deepfakes invade advertising

Star deepfakes invade advertising

The scene takes place in a dark warehouse, deep in the USA. Strapped to a chair, American businessman Elon Musk is forced by a muscular henchman to extol the virtues of a startup specializing in real estate. This script worthy of a Hollywood movie is nothing more than the new satirical advertisement of reAlpha Tech Corp published a few days ago. It was made without the help of Twitter’s new owner.

And for good reason. The company used so-called “deepfake” technologies to stage its image. Thanks to artificial intelligence, these technologies make it possible to put a face on another person’s body and make them say words that they have never said themselves. “He is not the real Elon Musk.”mentions as a warning message in its video reAlpha Tech Corp.

The law is void

The company previously used the billionaire’s deepfake for promotional purposes, while hoping…

Source: Le Figaro

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