“We will have to comply, we have no choice.”When asked by the Wall Street Journal, Apple’s vice president of marketing Greg Joswiak confirmed that the iPhone will gradually adopt a single USB-C charger mandated by the European Union.
The manager did not hesitate to point out that the new European regulations are not to the taste of the American group. “We think it would be better for the environment and for our customers if the government wasn’t so prescriptive.”He said, claiming that billions of consumer-owned Lightning cables will become e-waste.
An ecological argument, but also an economic one. Apple will have to give up significant financial income. the company receives a commission for the Lightning accessories it certifies.
So far, Apple has not confirmed any date for the introduction of a universal charger, although the move is already underway on its tablet range. The vice president communicates. “It is the leaders of the European Union who dictate the timetable for European consumers. I am not going to predict the future. »
According to European regulations, all new smartphones coming to the market by the end of 2024 must be compatible with USB-C charging. In fact, the European decision applies practically only to Apple in the field of smartphones. On the Android side, all manufacturers have already switched to these chargers.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.