After surpassing one billion monthly active users in 2018, the Instagram social network now has 2 billion. Meta Group announced this on Wednesday, October 26, during the July-September results presentation. The platform, which was bought by Mark Zuckerberg’s group in 2012, is still slightly behind Facebook, which has 2.96 billion monthly users, reports Bloomberg.
Meta also said that its WhatsApp messenger attracts more than two billion users every day. Its growth is now determined by the North American market, said Mark Zuckerberg.
These announcements are the rare bit of good news from Meta’s recent financial results. The group recorded a decline in turnover for the second quarter in a row, and the company’s profit decreased by 52% and amounted to 4.4 billion dollars.
Compete with the social network TikTok
Through Instagram, Meta seeks to compete with the social network TikTok, focusing on short and dynamic videos. The Chinese giant has crossed one billion active users and mainly attracts young people.
In December 2021, Instagram CEO Adam Mossery announced that video would be a mainstay of the social network in 2022. Since then, the social network has focused much more on stories (short ephemeral videos) as well as functionality. “ Reels:“. The latter allows users to edit short videos of up to 90 seconds.
However, these choices are not always unanimous. Last July, the likes of Kim Kardashian and Kylie Jenner called on the social network to “return to Instagram.” We’re talking about a configuration that has gone even further in emulating TikTok by displaying photos and especially videos in full screen. Faced with criticism, Adam Mossery then stated on July 28 that he wanted to “take a step backAbout the future strategy of Instagram.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.