“Today, the French telecommunications market has stabilized in four countries. Bouygues Telecom experienced a period of strong growth and then a crisis. The group is entering the third phase, which is marked by a long-term commitment beyond the pure business“, explains Bouygues Telecom CEO Benoit Torlotting on the occasion of the presentation of the new initiative led by the group.giga’s gift“.
The operation will begin on October 29 with the group’s employees, and then on October 7 for the general public. Bouygues Telecom has committed to offering 20,000 20GB packages over two years and 10,000 smartphones (Doro, for the elderly and Realme MEC11) to four associations.
Customers and employees of Bouygues Telecom will be able to choose to donate one gigabyte to one of these four associations: APF Handicap, FAGE, Little Brothers of the Poor and Social Builder. All four are fighting digital exclusion, and “packs and smartphones are required“. It is actually a token donation of gigabytes made by Bouygues Telecom subscribers, as nothing will be deducted from their package; the process will be technically very difficult to implement.
CSR is playing a growing role
“With this donation, we also want to inform our customers and employees about the activities carried out by these associations.“, Benoit Torlotting explains. The operator is going to carry out an advertising campaign in which the associations will be mentioned, which will give them the opportunity to benefit from the advertising investments made by Bouygues Telecom on that occasion.
“The social role of the company is fundamentaladds the general manager. Beyond the right price package, the company’s commitments start to matter to customers and employees.“. They are young recruitsin search of meaning. CSR is no longer an option.. The Bouygues group has committed to reducing its carbon footprint by 50% by 2030. On a social level, he claims a role.”partner of associations“.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.