Stop clapping for Google Stadia. The American technology group has announced the end of its cloud gaming service, which launched to much fanfare in November 2019. Stadia will close its doors on January 18, 2023, and all its users will be refunded for game and accessory purchases.
Stadia shutting down is no surprise to anyone. Google’s service has been plagued by several strategic mistakes, including its economic model based on buying individual video games. Other video game streaming services, such as Microsoft’s Game Pass or Sony’s PlayStation Plus, offer a catalog of titles to pick up for a monthly subscription.
A commercial failure, Stadia is also a technical success that Google has no intention of letting go of. “The technology behind Stadia has proven itself at scale and goes beyond gaming. We see an opportunity to use it in other Google services, such as YouTube, Google Play, and our augmented reality projects.said Phil Harrison, director of Stadia.
“We can also offer it to industrial partners. We remain deeply committed to video games and will continue to invest in new tools, technologies and platforms that drive success for developers, industry partners.“, he concludes.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.