Private jets, weekend trips to Dubai or New York, promotion of Chinese fast fashion brands (fast fashion) or contests to help the subscriber gain weight in sneakers… In the context of energy sobriety, where every Frenchman is. With the state’s request to participate in a collective effort, it is increasingly difficult for some citizens, as well as public authorities, to witness this behavior on social media, which is considered less virtuous. “The protest movement was born out of criticism from some very popular influencer communities.” explains Amélie Deloch, co-founder of Pay ton Influence.
His team has been campaigning for months for the influencer marketing industry, which is worth $14 billion worldwide, to take charge of the ecological transition. Quite young and sensitive to the climate crisis, thousands of internet users are challenging personalities with their fashion…
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.