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iPhone 14, more efficient but also more expensive

Is Apple flying to help its customers’ purchasing power? On Wednesday evening, the group unveiled the iPhone 14, which is available in four models. iPhone 14, iPhone 14 Plus, iPhone 14 Pro and finally iPhone 14 Pro Max. And the promise of making better photos and videos with them, more computing capabilities, access to even more powerful batteries… provided you pay €1,019 for the iPhone 14 and up to €1,479 for the iPhone 14 Pro Max : . Realizing that the record is getting salty, Apple is creating a payment system for its European customers that is spread over 24 months. So the iPhone 14 will cost €42.45 per month over two years.

This measure will likely affect Apple’s bottom line in the near term, but it’s also a tremendous tool for building customer loyalty. However, the iPhone still represents half of the world’s most valuable company’s sales. Despite the general decline of American gigatechs, the valuation…

Source: Le Figaro

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