Sorare is expanding very quickly. The young French company announces this Wednesday the partnership with the famous American basketball league, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA), which represents all professional players in the league.
Sorare is set to offer a basketball game based on its flagship “fantasy football” product, combining digital cards (NFT) and player performance on the court. Its new basketball game should be released this fall for the new 2022-2023 season. “With Sorare, we see significant opportunities to grow our fan community and grow the NBA around the world.“Says NBA President Adam Silver.
Include multiple sports in the portfolio
Soara had already uploaded a similar game for baseball in July, signing with Major League Baseball in May. Sorae has set himself the goal of integrating several American sports into his portfolio as quickly as possible. The company mainly targets major popular sports with large audiences. “The NBA and its players have been at the forefront of digital experiences and collectionsadds Nicolas Giulia, CEO of Sorare.
To help him achieve his goal, Sorae had recruited world tennis star Serena Williams as an advisor to his board of directors. He has been joined as brand ambassadors by other big names in sports such as Kylian Mbappe (who is also an investor) or Zinedine Zidane. Its ambition, originally claimed by Nicolas Julia with its co-founder Adrien Montfort, has created “the largest sports entertainment company“.
Attentive regulators
This summer, the French company also announced a partnership with eleven Ligue 2 clubs, the aim of which was to: to become a partner of all League 2 clubs “. Sorare wants to start a competition reserved for European second divisions. In July, it announced its agreement with the Italian powerhouse Serie A, one of the most watched soccer leagues in the world. Soara has already convinced more than 280 sports organizations to work with him.
It claims more than two million subscribers worldwide for its fantasy football game. The French company has also attracted the attention of several regulators, including France’s National Gaming Authority (ANJ). He wants to make sure that Sorae’s operation is not like a sports betting site. “When you create a new market there is no framework, you need to have active conversations with regulators to build this framework.Nicolas Julia explained in an interview with the regional daily Ouest France at the end of August. He says he is confident about this.
Facing the Volatility of Cryptocurrencies. the game is based on the Ethereum blockchain and uses Ether tokens, the young leader also confided that he is exploring.the possibility of moving to a stable currency, such as a stable currency, which could be interesting, which we are exploring and which we can communicate about in the coming months“.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.