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Young Americans are abandoning Facebook

Facebook is getting old and used only boomers? In any case, the head of the “Meta” group is increasingly shunned by young people. A recent study by the Pew Research Center shows that in the United States, “The number of teenagers (13-17 years old) using Facebook has decreased.. Between 2014 and 2015, 71% of respondents said they used the service. In 2022, they are only 32 percent, a drop by half.

The social network was transformed by its rival TikTok, which is used by 67% of young Americans. The speed loss associated with the Chinese app was already lamented by Meta CEO Mark Zuckerberg last February. He regretted itunprecedented level of competitionFrom TikTok.

This sudden slowdown is likely to have significant consequences. Granted, the United States represents only 10% of Facebook’s 1.9 billion daily active users, but this market still generates about half of the revenue. If the network…

Source: Le Figaro

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