In twenty years, the music industry has gone from euphoria to depression before finding a new youth. Rarely has a culture industry been so dependent on technological innovations that have forced it to constantly reinvent itself.
Light at the end of the tunnel. When in 2017 the American investment bank Goldman Sachs published its famous study “Music on Air” (updated every year), music industry professionals realized that, finally, finally, the years of leaders are behind them. “And the beating continues”… like a call to return to the dance floor, the title of the study promised a bright future for the industry by 2030. And every year since then, the study has pushed the boundaries of future growth even further.
The last three major shareholders of the Black Decade (Vivendi’s Universal Music, Len Blavatnik’s Warner Music and Sony’s Sony Music) are rubbing their eyes. Will the Swedish geek succeed in rebuilding what the American geek destroyed?
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.