Times are tough for the tech giants, which derive most of their revenue from online advertising sales. Due to inflation and supply chain disruptions, advertisers are cutting their budgets for ad campaigns. “The digital advertising clearly affected the macroeconomic environment”admitted Tim Cook during the presentation of Apple’s quarterly results.
For a company that relies on paid app promotion in its App Store, slowing growth is less difficult to accept than for Snapchat, Twitter and, of course, Meta. Beyond the economic uncertainties, these three groups also continue to be affected by Apple’s App Tracking Transparency (ATT) system, which requires apps to obtain their users’ consent before collecting and sharing their data for targeted advertising purposes. Then it gets harder…
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.