After Instagram, Facebook is also being transformed. Worried about the growing popularity of TikTok, Mark Zuckerberg’s social network wants to retain its users by using the same recipes as its Chinese rival. Therefore, Facebook will rely heavily on short video ads in its news feed. They will besuggested” according to the taste of the Internet user. This is what the social network calls its “detection engine“.
“The app will always open to a personalized stream, where our discovery engine will recommend the content we think you’ll enjoy the most.”explains Meta CEO Mark Zuckerberg. Revised and corrected thread: “welcome“, therefore, videos from accounts to which the Internet user is not subscribed will be mixed, which will be added to the content of friends, groups and pages that the algorithm of the social network will consider the most important.
“The home stream is personalized thanks to us machine learning ranking system. This system considers thousands of signals to prioritize and rank content to offer you what we think is most interesting to you.explains Facebook in a press release.
This is an opportunity for Facebook to push influencers and creators to use the video format moreReels:“, these short videos that are already dominating the Instagram space.
Timeline themes are already posted on Instagram
In return, Facebook includes a novelty long requested by its users. A new tab called “Publication flow“, will chronologically sort the posts of the accounts to which the user has subscribed. “This is one of the most requested features on Facebook to make sure people don’t miss a post from their friends.”assures Zuckerberg.
The Internet user can filter the posts to see only the posts of his relatives, the groups he joined, the pages he follows, but also group his favorite accounts in one list. Instagram has been offering a similar feature for several months. But it’s hard to find in the app.
Tab”Publication flow“, he will appear in the middle of the tabs “Watch“, “market“and”Groups:“. The rollout of this update will begin next week in France.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.