The video giant continues to grow in France. in the interview given to Sunday newspaper, Netflix’s co-CEO reveals his latest subscriber numbers. The numbers are impressive.we have 222 million subscribers worldwide“and”more than 10 million householdsUse the service in France, says Ted Sarandos. The number of subscribers is actually higher.”household representing five accounts“, he clarifies. This estimate has increased by 3.3 million households in France over two years.
Netflix, present at the “Choose France” summit in Versailles on Monday, invested 200 million euros in the creation of the tricolor, 2022.including 40 million in independent films“. An incubator that brings together experienced screenwriters andemerging talentswill also be launched under the direction of Neil Baer. The company opposes the three-color media chronology, which, however, has recently been modified;the relevant period [avant de pouvoir diffuser un film sur la plateforme] it’s a few weeks, not a few months. It is necessary to adapt to the expectations of consumers. […] This model is not stable“, the leader asks.
Netflix, in:world champion»
Despite the recent drop in subscriber numbers to 200,000 in the first quarter, the co-CEO remains confident, highlighting the success of content such as Don’t look up, Squid Game or Stranger Things. content costs.It will reach 17 billion euros in 2022“He says, acknowledging that the slowdown, amid increased competition and inflation affecting household budgets, is forcing the company to adapt.
The platform, which split its final season of Stranger Things into two parts that aired in May and then in July, has no plans to follow Disney+’s example of offering certain content one episode per week. “We will continue to offer some episodes at a time to consumers, even if not all. […] We know that [le client] you don’t want to be forced to see it once in a while“, Ted Sarandos explains. There is no question of following in the footsteps of Amazon in television and sports rights.Given the explosion in the size of these rights, this is not in our favor“, he notes.
Netflix, whichremain world championAccording to its manager, it is also going to accept ads for customers who want to pay less. “Most of them grew up agreeing to watch an ad thirty seconds before a video on YouTube– asks the co-executive director, detailing that the launch of this offer will be global. The exact date has not been decided yet. As previously announced, the group will also step up its fight against account switching, in a context where winning new subscribers is becoming increasingly difficult. “About 100 million people watch us without paying. Customers who share their passwords with others will have to pay a little more to continue doing soHe notes, adding that this change will happen.progressive“.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.