Apart from their passion for football, Soree and Kylian Mbappe have another thing in common – the importance of 2018 in their lives. For the young French company, it was the year of its birth and the starting point for a fantasy sports game based on NFT collection cards, which led it to the largest fundraising in the French tech ecosystem in three years. . For a young soccer star, it’s the victory in the World Cup and the explosion of his fame on a planetary scale.
Both have just joined their destinies, “long-term partnershipwhich will have several forms. Kylian Mbappe becomes the first “ambassador player” of the French company. Specifically, his role will be to help the company develop its brand, create privileged relationships with other celebrity athletes, develop unique experiences to better connect athletes with sports enthusiasts. “Sorae’s goal from the beginning was to create a direct connection between athletes and fans of different sports. This cooperation with an ambitious person who is very involved in everything he undertakes marks a new stage for our international development, additional credibility. explains Thibaut Predhomme, Sorare’s director of operations.
Entrance to the capital
“We are thrilled to have Killian join Sorare in our journey to connect millions of sports fans around the world with their favorite athletes in innovative ways.adds Nicolas Julia, CEO and co-founder of Sorare.
Financially, this partnership also results in the player’s direct investment in the company’s capital, over which the two parties do not communicate.
With this investment, Kylian Mbappe joins other iconic athletes, such as Serena Williams, who has become an advisor to the board of directors, or soccer players Gerard Pique and Rio Ferdinand, who participated in the latest fundraiser.
Charitable association
The final part of this deal is about social impact initiatives; Sorare is teaming up with gamers’ charity Inspired By KM (IBKM) to fund graduate training, conferences and materials “to help disadvantaged young people discover the possibilities offered by Web3 technology”. A unique Mbappé digital card will also be auctioned, with all profits going to the association. “Off the field, the most important thing to me is helping young people who may not have access to the opportunities that others may have, to achieve their dreams and potential. And with new technologies offering such great opportunities, I wanted to partner with an ambitious global tech brand that would resonate with the young people whose dreams we support.explains Kylian Mbappe. The partnership will also allow Sorare to train new skills in an emerging industry that is sorely lacking.
Since its inception in 2018, the company has experienced record hyper-growth. Profitable in its first year, it claims more than 1.8 million users worldwide and has signed licensing agreements with 250 partner sports organizations, including La Liga and the Bundesliga. Over the past 12 months, Sorare has seen a 32% monthly increase in active users. The company recently entered into its first partnership with a league outside of soccer, Major League Baseball.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.