This is a new competitor, without which Orange would be good. Romanian Digi is making its debut in Belgium. He took advantage of the opportunity offered by the auctions of 4G և 5G frequencies in Quievrain. After a three-week process, the expensive patents were granted yesterday. The current three operators – Orange, Proximus և Telenet – see the arrival of two new competitors – Citymesh Mobile SA և Network Research Belgium SA. However, one of the main shareholders of Citymesh is none other than the well-known rival of Orange Digi.
Indeed, the historic operator, which is present in seven European countries besides France, is already facing Digi in Romania, but also in Spain. The arrival of this mess in the Spanish market from Central Europe has cost Orange dearly. His aggressive pricing policy has helped lower prices, melting operators’ margins, forcing his competitors to find a way to consolidate the market. Orange has finally acquired Mass Movil, hoping that the move will eventually allow it to re-establish its margin in Europe, with its main market excluding France.
Convinced that the expansion of the Belgian market to new entrants is likely to have the same effect, Orange has taken the lead. «We launched Sosh equivalent for Belgium Hey!“, – explains the CEO of Orange Belgium Javier Pichon. «We are used to managing new entrants to our marketAdds Marie-Noel Jego-Lavezier, Orange’s Deputy Chief Executive Officer for Europe. And for good reason. He was hit by the entry of Free in the French mobile market in 2012, and then in Poland in 2020, not to mention Digi in Romania.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.