Musk has promised big payouts to creators on X, aiming to make the platform a worthy competitor to sites like Google’s YouTube and ByteDance’s TikTok, where creators’ viral content attracts viewers and advertisers .
Billionaire Elon Musk’s social network X (formerly Twitter) is still unable to attract content creators to its side, despite significant efforts, according to The Wall Street Journal.
Despite the platform’s progress, many creators say X is still far from being a major source of income.
Two months after Elon Musk acquired Twitter, the billionaire took a video call with several creators, seeking tips on how to make his platform better for them and asking how YouTube is attracting creators.
In response, some creators have called for an integrated system for monetizing YouTube content.
Musk has promised big payouts to creators on X, aiming to make the platform a worthy competitor to sites like Google’s YouTube and ByteDance’s TikTok, where creators’ viral content attracts viewers and advertisers .
More than two years have passed since that time.
In 2023, X launched an advertising revenue sharing program as a key part of its efforts to attract creators.
However, according to surveys and interviews with creators and marketers who work with them, X is still behind platforms like YouTube, TikTok and Instagram from Meta Platforms.
Some writers expressed concern about the state of X’s advertising business as a hindrance to the platform’s efforts to reach them, while others complained about unequal payments.
We remind you that Musk will not give campaign funds to any candidate in the US presidential election.
Source: korrespondent
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.