« There is a crisis, all the factors are there «. Geraldine Le Murr is not used to crushing words. The economic context of Covid’s recovery from the difficult crisis, the resumption of inflation “in the midst of the war in Ukraine.” The coming months and years will be difficult “, He predicts. “Be careful, he is not in favor of any scenario in such a difficult environment.” Everything is possible «. But then what about future start-ups, fundraisers, venture capital?
It is time for pragmatism. « We sort, we keep the cream, but the diet is not completely low-fat, և first of all we save the cash so that we can last for 24 months. The money comes not only from investors but also from customers. It’s time to dump her and move on. Before summer, it’s time to go on a diet, to start a startup body-summer. – Geraldine Le Mur advises with humor, not without seriousness.
« I’m not sure if start-ups will raise less money. There is still money, there is no drying of the market. But other criteria will work. «. This redistribution of playing cards does not worry Geraldine Le Mary from the shocks of the broken economic situation. He started his first company, which we did not yet say was a start-up, in the 1990s without Business Angel or venture capital. « We only had equality, hence the criteria of pragmatism. Today’s start-up companies և investors will reconnect with items they no longer took into account: EBITDA, profitability path, growth, cost rebalancing, cash control … We forgot common sense in the crisis years. «. One page turns. After years of gaining market share, those who disrupt the traditional business at any cost will have to play with the same weapons as those with whom they came to compete. Marketing և communication costs are revised downwards. There is no question of spending or hiring to expect growth with all your might. We will have to manage as strictly as possible.
« The human part will be difficult for many entrepreneurs who will face difficult choices, will have to reduce staff. The phenomenon started in the USA and will cross the Atlantic Ocean. Thus, those who have accumulated a lot to expect a high rating from investment funds run the risk of being forced to make a decision. And it is better to make straight cuts than to go through small ends. You have to show that it is a strategic plan, և support those who leave. Companies in the United States that make lists of people who come up with qualifications and offers. This is very important in the long run “, Explains Geraldine Le Moore.
Not all start-ups are created equal. Those embedded in software solutions designed to increase productivity for companies or households to generate purchasing power are much better positioned. Unlike the “beautiful”, these projects are sometimes a little unsuccessful without a real short-term economic model, which is more likely to collapse.
« You have to look at the reality when you are an entrepreneur or an investor. But you have to be optimistic about taking the risk, even if it’s a little more calculated և in a slightly more risky crisis. «. And it is in the storm that we see good captains.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.