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KitKat makes ads with artificial intelligence and they seem like a nightmare

Screenshot from ad showing AI errors in lens generation. | Fountain: kit-kat

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artificial intelligence (AI) She goes by leaps and bounds, but is she ready to fully star in commercials? It seems not.

At least this shows the experience of the KitKat brand, which took advantage of the AI ​​fever to make fun of it.

” artificial intelligence did this ad so we could have a break,” indicates the beginning of an ad created for a campaign targeting Australia and New Zealand.

Laughing at AI Mistakes… While We Can

The campaign, fully developed by artificial intelligence, includes several ads that are riddled with errors.

Restrictions artificial intelligence when creating people who are seen in rimless glasses, eyes typical of a horror movie, faces in general, as if from plasticine and a trace kit-kat poorly drawn

“I think that laughing at yourself and at AI while we can,” said Joao Braga, chief creative officer of the campaign’s agency Wunderman Thompson in Australia.

Source: RPP

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