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Meta top executives, like Zuckerberg himself, are leaving the metaverse aside to pursue AI.

Zuckerberg spends most of his day researching AI. | Fountain: AFP

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Targetparent company of Facebook and Instagram, changing direction due to recent advances in the field artificial intelligencecaring more and more about this progress than about the metaverse, the technology that seeks to be imposed on them.

This was announced by the company’s chief technology officer Andrew Bosworth, who in an interview Nikkei Asia He notes that Mark Zuckerberg and Product Director Chris Cox spend most of the day on AI-related work.

Artificial intelligence, a goldmine

The advances made by ChatGPT and the development of alternatives such as Google Bard have led major tech companies such as Targetalso want to have this pace of development.

“We just created a new team, the Generative AI team, a couple of months ago and everyone is very busy. This is probably the area where I spend the most time, as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox,” he says.

Bosworth told the publication that Target invested in artificial intelligence for more than a decade. He believes it could be used in advertising to “save a lot of time and money”. This technology can be used to tell advertisers which tools to use and create images for different audiences.

The company launched its own artificial intelligence called LLaMA, which aims to stimulate research in a “rapidly changing field”.

He also has concerns.

However, the chief executive also believes, despite the fact that he is awaiting the adoption of rules in this industry, that an open letter signed by more than a thousand specialists to stop AI research contains “unrealistic demands.”

“I think it is very important to invest in responsible development,” Bosworth told the publication, “and we make such investments all the time. However, it is very difficult to stop progress and make the right decisions about what changes you should make. “

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Source: RPP

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