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TikTok is starting to prioritize long videos for monetization

TikTok is making changes to its policies to ensure user persistence. | Fountain: Photo by Solena Feyissa on Unsplash

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tik tak it was known as a platform for short videos. We started saying “was” because more and more the social network is pushing its content creators to post. long videos to generate income.

The company has launched a so-called “Creativity Program” in which it literally encourages TikTokers to generate revenue from videos longer than one minute.

Long videos have arrived

When tik tak was first released, videos on the platform cannot be longer than 15 seconds, but the length of videos allowed on the app has been increased. In 2017, the allowed video length was increased to one minute (many users chose to post 30-second videos), and in 2021, the maximum video length was increased to three minutes.

In his official statement tik tak he says the new program will help creators increase their creativity and find more ways to monetize their content on the platform. Content to be published by creators who wish to take advantage of this program must be high quality original content and be longer than one minute.

To be eligible for the Creativity Program, creators must be at least 18 years of age, have minimum subscription and video viewing requirements (not currently listed), and a “good” account.

However, this is only a beta version for US users at the moment.

Tough competition

WITH tik tak took the internet by storm with his short videos, many other social media platforms tried to copy him.

Instagram, for its part, has created its videos and encourages creators to use short videos to express themselves. Even YouTube, whose level of popularity isn’t going anywhere anytime soon, has jumped on the short video craze with their own YouTube shorts.

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Source: RPP

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