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A few weeks before the new Formula 1 season, Qualcomm officially announces new sponsorship. After displaying the logo Snapdragon on the command chassis ferrari until the end of 2022, the chipmaker is the sponsor of the team Mercedes-AMG PETRONAS and accompany Lewis Hamilton and George Russell during 2023.
The announcement was made officially during the presentation of the new W14, with which Mercedes will try to regain leadership in the Constructors’ Championship after the title received by Red Bull last year. The presentation, which took place at the Silverstone race track, showed the location of the Snapdragon logo on the chassis.
In this case, the W14 PERFORMANCE has the Snapdragon logo on the front fender and next to the rear fender, which has DRS installed. In addition, the agreement stipulates that Qualcomm’s symbolic product logo will be displayed on the team’s garage and on the pilots’ suits. Snapdragon will appear along with technology partners such as INEOS, AMD and Teanviewer.
“Innovation is fundamental to our business. They are just as important in connecting with our fans and creating the jobs of the future as they are in designing and building our race cars.” said Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS Formula One Team. “With the Snapdragon brand, we have the perfect partner for innovation and transformation. We look forward to creating unique and bold solutions as we move forward in these areas.”
End of agreement between Qualcomm and Ferrari
Until 2022, Qualcomm maintained a $24 million promotional deal with Ferrari that included joint technology assistance. However, negotiations to extend the contract at the end of last year were unsuccessful.
“Snapdragon offers premium service and our partners are best in class. The Mercedes-AMG PETRONAS Formula One Team is the premier technology team in Formula One, making it an ideal partner for the Snapdragon brand.” said Don McGuire, senior vice president and chief marketing officer of Qualcomm Technologies. “Together, we aim to reimagine the fan experience by bringing Snapdragon to fans around the world.”
Which technology companies are sponsoring Formula 1?
The world’s premier motorsport category is no stranger to technology companies. For many years, Amazon Web Services has been the FIA Logistics Partner for Data Management and Media Archiving and Logistics Partner ferrari since 2019.
Red Bull supports Oracle support for information management, as well as the logo of Citrix, Zoom, Siemens – a firm that also sponsors the team Alpha Tauri -, Hewlett Packard and America Movil, among others. From my side, McLaren It is backed by Google under an agreement announced in 2022 to include Android and Google Chrome in the team’s chassis.
Aston Martin sponsored by TeamViewer for the new AMR23 that Fernando Alonso and Lance Stroll will be wearing this season, while bwt alpine maintains a multi-year data management agreement with Microsoft. HAASFor his part, he maintains commercial relationships with Money Gram and the NFT Open Sea website.
When alfa romeo, Streaming platform KICK and blockchain service Socios.com appear as sponsors on a Sauber-run team chassis; while Duracell, Broadcom and Zeiss are listed as the team’s commercial partners. Williams.
Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.