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tik tak internally supports a button through which employees can virusize video on your own without the need for an algorithm.
It was discovered Forbes in the investigation of an application of Chinese origin in which internal documents of the company are read.
Here’s how the virality button works
According to the texts, employees tik tak They have access to this feature to improve and display videos more continuously, giving them support to spread the virus more easily without the need for an algorithm.
“The viral function refers to the promotion of a video on For You through a quick intervention to achieve a certain number of video views,” reads an internal document from tik tak called the MINT heating tutorial. “Total views under this model account for the majority of total video views per day, around 1-2%, which can have a significant impact on overall core metrics.”
According to the reading, this tool is believed to be available not only to executives, but also to lower level employees such as ByteDance workers (the parent of the app) and even contractors.
for these cases
In another document, Forbes Read how the company commissioned the tool to “attract influencers” and “promote diverse content” as well as promote “important information” and promote relevant videos that “have lost their recommendation algorithms.”
tik tak recognized that the button exists. But its use, according to the representative, is quite harmless.
“We are promoting some videos to diversify the content and introduce celebrities and up-and-coming creators to the community tik takspokesman said tik takJamie Favazza. “Only a few people in the US have the ability to approve content for promotion, and that content makes up about 0.002% of videos on For You.”
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Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.