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Amazon He’s not having one of his best moments, and his latest corporate solution demonstrates it. Tech firm decides to suspend “Amazon Smile”his charity program as part of a new strategy to reduce operating costs.
According to the company founded Jeff Bezos and now the director Andy Jassi in a notice addressed to its customers, which was published on its official website last Wednesday, January 19, amazon smile will close by February 20, 2023, 10 years after the initial launch.
Days of AmazonSmile are numbered
Through your program amazon smile, an e-commerce merchant and technology company donated a percentage of purchases made through its marketplace to a charity chosen by the buyer at the time of the transaction. Using this method, Amazon has donated nearly $500 million to charity since the program launched in 2013.
“After almost ten years, the program has not achieved the result that we originally expected. With so many eligible organizations – over a million worldwide – our ability to make an impact was often too dispersed.”specified Amazon in his official statement.
According to the firm, the average donation to charity was less than $230. In his own words, Amazon vowed to continue investing in areas where it can “create meaningful change,” such as disaster relief, affordable housing initiatives, and community assistance programs, among others.
Key moment for Amazon
Closing of the charity program amazon smile comes at a critical time for the company Andy Jassithe firm’s current CEO, has embarked on a thorough review of the company’s spending in the context of a deteriorating economic outlook and slowing growth in its retail division.
Amazon has launched the largest layoff process in its history and has put a hiring freeze on its entire corporate workforce. In an effort to cut costs, yassy it has put its warehouse expansion on hold and shut down some pilot projects such as a telemedicine service and a video call device for children.
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Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.