20,000 spectators for a France-Spain football match between broadcasters

It’s an influx that the Stade Français Rugby, which regularly occupies the area, doesn’t get every day. Stade Jean-Bouin was sold out this week for Eleven All Stars, a soccer match that pitted the popular French broadcasters against their Spanish counterparts. If they’re more used to keyboards or joysticks, these streamers wear crampons for 90 minutes. The public was there, in the stadium and at home. The Twitch platform recorded a peak of over one million viewers.

The score (France won 2-0) and the relative level of the match are anecdotal. The important thing is somewhere else. These video game players, who share and comment on their games live, now organize their own sports competitions among content creators. And attract an audience worthy of the big traditional contests. 24 cameras were mobilized for this match, as well as referees and a video management device. Tickets were sold from 15 to 53 euros.

Among the famous faces in the environment, we found AmineMaTue (1.4 million followers on Twitch), an event organizer, in the central forward position, and Carlito, a YouTuber-star, in the central defense. As a bonus, a mini-rap concert with French big names Nisca and Gazeau, among others, served as the curtain call. A strong signal was sent to professional football leagues, which are struggling to attract these artists who are loved by young audiences.