A trunk maker’s attachment on a Louis Vuitton trunk taken from the archives serves as a chessboard. Around, in the middle of a chess game (the position of which was taken from another one, pitting Magnus Carlsen against Hikaru Nakamura and ending in a draw), Cristiano Ronaldo and Lionel Messi. The two most famous footballers in the world photographed by Annie Leibovitz are also the two most followed on Instagram (500 million, CR7 376, Messi).
On Saturday evening around 19:00, the published photo made a sensational entry among the most “liked” posts on the platform. It’s not surprising. revealed shortly before what would be their final World Cup, this photo is one of the only to feature the two footballing icons together whose rivalry has marked the sport’s history. With 36 million likes, Cristiano Ronaldo’s post has dethroned another photo of him announcing his partner Georgina Rodriguez’s pregnancy to become the second most popular on social media. The front is now just a photo of a plain egg on a white background (at least, more than 55 million). Lionel Messi’s post ranks fifth with over 28 million likes. In short, a successful marketing coup for Louis Vuitton, initiated by Antoine Arnaud, and which had to be done in the utmost secrecy, because no information about this project had been leaked before the publication of various parties.
Inevitably, this campaign, featuring two football stars, is irrevocably reminiscent of another re-branded LV; Shortly before the 2010 World Cup in South Africa, the bootmaker had staged Diego Maradona, Pele and Zinedine Zidane playing with baby foot. The photo has already been taken by Leibovitz.
Source: Le Figaro
I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.