The Italian house is the first fashion brand to offer a lifetime warranty to its leather goods customers. The aptly named “Certificate of Craftsmanship” allows them to bring their bag back to the store to have it updated or repaired as many times as needed, free of charge, and this: ad vitam eternalam:. It was posted in mid-November and will first cover a selection of styles, including the ‘Knot minaudière’ or ‘Sardine’, a favorite of Kendall Jenner. This unprecedented service allows a specialist in intrecciato (the famous weaving of leather by hand) to demonstrate the excellence of his knowledge and emphasize his timelessness. it-bags who have no external signs of wealth (no logo, no monogram).
“We focus on responsible growth. Our goal is to make our bags last longer, reducing the need to replace them.says CEO Leo Rongone. The initiative echoes the collections of French artistic director Mathieu Blazy, who advocates the idea of sustainable clothing rather than passing trends.
Source: Le Figaro
