For starters, remember that TikTok is a Chinese video-sharing platform that has set attendance records among 15-24-year-olds since the pandemic. The principle. A few seconds or minutes long videos of young people performing humorous sketches, dance choreographies, make-up tutorials and… fashion pastilles shared by tiktokeruses like @annelauremais, @xeniaadonts and @alexandraguerain. There are several varieties of these very popular short formats, fun but not always intentional, like unboxing, GetReadyWithMe, and other fashion TikToks that focus on the looks and accessories that make this generation dream. Decoding:
#unboxing:
You’ve probably already seen one of these short videos on social media where a young girl is hysterical in front of a package just recovered from her post office or at a local merchant with a Mondial Relais stamp. Perhaps you were surprised by his shrill little cries at the edge of…
Source: Le Figaro
