It was a launch that took everyone by surprise and got people talking about it beyond the usual boundaries of watchmaking. On March 26, 2022, eleven Swatch quartz models were sold (one for each planet in our solar system) in the shape of the iconic Omega Speedmaster, worn by Neil Armstrong and Buzz Aldrin, among others, since the dawn of space exploration. . Until the first step on the moon in 1969. The excitement was both immediate and global, as evidenced by the dancing queues in front of the brand’s 120 stores…
As for the online resale price of the pieces just bought, it was immediately as irrational as it was originally stated to be unlimited. Six months later, the demand is still as strong, and the queues in front of the outlets are just as long. For Swatch Group CEO Nick Hayek, the Bioceramic MoonSwatch that adorns his left wrist is much more than a watch…
Source: Le Figaro
