Special Envoy for Rocapietra and Cuarona
If you had to, despite the controversy, get on a private jet to go on vacation to Gstad or to a conference on the future of cryptocurrencies, what would you wear? You’ve probably never had to ask yourself this question. But if you’re one of those few, it’s a safe bet that your answer will be two words: Loro Piana.
Founded in 1924 in the mountains of northern Italy in Trivero, the house has become more than just a luxury brand: an object of worship, an insider’s secret that dresses the powerful and rich all over the world. The cashmere here is ‘baby cashmere’ of incomparable softness, produced in northern China and Mongolia; the vicuna comes from the Andes, at an altitude of more than 4000 meters; lotus flower fiber from Burma spun on the shores of Inle Lake. Transformed at the Roccapietra and Quarona factories in Piedmont, Italy, these exceptional materials become…
Source: Le Figaro
