For two weeks, a group of girls and boys, dressed in a strange black T-shirt crossed with a big red line, appear 4 by 3 in major French cities and on social networks. Seven young men (including Lyon rapper Lala & Tsen and African-American model Alton Mason), grim-faced and with their hands deep in their pockets, pose to stare at all passers-by. The only legible messages in the photo, the hashtag #unauthorizedteeshirt in English, are accompanied by the translation “t-shirt not authorized” in a very small corner, and the name of the campaign’s sponsor, The Kooples.
What the hell is this red line hiding? What could this outfit have done to be so censored? Just visit the brand’s store (or website) to get the answer. In the window, majestically, the €85 cover reveals its “true” message, another hashtag: #FuckKooples. That’s what it says. But like the JCDecaux street furniture and platform…
Source: Le Figaro
