Paying a star to sell a luxury product remains taboo. Even today, when you ask professionals about celebrity, most answer only within off – that is, without being quoted directly. The industry does not like to talk big. And the topic is as sensitive as it is strategic for brands struggling to land a behind-the-scenes muse contract with the biggest, most beautiful, most influential stars.
Super in the last two years alone People Kim Kardashian posed for Balenciaga, James Bond girl Léa Seydoux gave her looks to Louis Vuitton, queen of the charts, Angel to Chanel, new star Zendaya and F1 champion Lewis Hamilton praised Valentino and Blackpink’s K-pop singer Lisa, Celine. . Almost every other fashion campaign (be it to support the marketing of a ready-to-wear collection, a new pair of glasses, an iconic bag, etc.)
Source: Le Figaro
