In addition to the iPhone 17, 17 PRO and 17 Pro Max in the presentation, the iPhone Air has been debuting, which will replace the Plus version. AirPods Pro 3 and Smart Watch Watch Series 11, Ultra 3 and SE 3 are also presented.
In a huge presentation, Apple has shown new generations of iPhone smartphones – 17, 17 Pro and 17 Pro Max, AirPods Pro headphone, watch smart watches and a completely new iPhone air.
The standard iPhone 17 has received significant updates, which in previous generations have only been available to pro-versions.
The model is equipped with a 6.3-inches Super Retina XDR display with promotion support for the first time for not a PRO series. The renewal frequency changes from 1 to 120 Hz, allowing to realize constant functionality to show watches, widgets and live activities. The maximum brightness reaches 3000 threads, which is a record for the iPhone, and the new ceramic shield 2 coating provides three times more resistance to scratches and reduces the glance.
The smartphone works on the new A19 chip, created in the 3-nm process. According to the company, the new six -core processor is 50% faster than the A15 Bionic, and the back -up graphics has exceeded its performance more than half.
Separately, Apple provides a chip N1, which supports Wi-Fi 7, Bluetooth 6 and thread. It improves the stability of airdrop and personal hotspot. In a number of countries, the iPhone 17 will only be sold in the ESIM version.
For the first time in the history of the main iPhone, Photoblock received two 48-megapixel chambers: the main and ultra-high-round with Macro mode. The main camera also supports 2-fold zoom without loss of quality. In the new version of iOS 26, the bright style appears, explaining the skin shades and adding saturation of the colors.
The more expensive versions of the iPhone 17 Pro and iPhone 17 Pro Max have received a completely new unibody case made of a single piece of aluminum alloy aluminum. This design makes the device stronger and improves heat removal. In addition, a new cooling system with an evaporative camera is implemented, which should avoid overheating even at high loading, for example, in games. The back panel was protected by ceramic shield glass, while the front side received an enhanced ceramic shield 2 coating.
Both models are based on Apple A19 Pro’s flagship. It consists of two high performance and four great nuclei energy, a 6-core graphic chip and a large modern neuroprocessor, the performance of which is 4 times higher than the A18 Pro.
Traditionally Apple didn’t call the accurate battery capacity, but said the iPhone 17 Pro and 17 Pro Max received the largest battery in iPhone history and was able to provide up to 39 hours of video -playback.
In the cell, all three sensors are now 48-megapixel and 56% more than iPhone 16 Pro sensors. The telephoto lens takes 48-mp photos with 4-fold zoom, and at 8 times the zoom, the resolution drops to 12 megapixels due to the integration of pixels, allowing you to better capture the light.
The new iPhone air has become Apple’s most subtle smartphone in history – the thickness of its case is only 5.6 mm.
The model replaced the less popular iPhone 16 Plus and received a 6.5-inches LTPO Super Retina OLED display with promotional 120 Hz promotion, up to 3000 threads and protective glass Ceramic Shileld 2.
For the sake of record compactness, Apple is compromised on cameras: only one 48 MP module is installed at the rear of the panel, and the front camera has a resolution of 18 MP and supports stage function.
The performance did not suffer. The iPhone Air is equipped with a new A19 Pro Processor, which also installed the iPhone 17 Pro and iPhone 17 Pro Max. The company says that in terms of performance, the smartphone is approaching the MacBook Pro.
Apple has not opened the battery capacity, but promises “full day of autonomic work.”
The main iPhone 17 starts with 256 GB of memory with a price of $ 799. Available colors: lavender, sky blue, sage, white and black.
The iPhone air with 256 GB of memory is approximately $ 999. The choice is available in black, white, light-blue and light gold color.
The cost of the iPhone 17 Pro with 256 GB of memory starts at $ 1100, and the iPhone 17 Pro Max is from $ 1200. In the first time, a change appeared in line with 2 TB storages, which, made by Pro Max, costs $ 2000. Dark blue, orange and silver colors are offered.
The new Watch Series 11, Ultra 3 and SE 3 Smart Watch are also shown.
The main changes in Watch Series 11 models include hypertension notifications and the sleep system to assess sleep quality. The clock has up to 24 hours of battery life, the ion-x glass is twice as stable with scratches and support at 5G. Watchos 26 adds a friendly friend to personal voice tips, new dials and a movement for control. Series 11 also supports live translation of messages and offers intelligent skits of wise stacks. The design became thinner and more comfortable.
The Flagship Model Ultra 3 has received the biggest display on the line, a longer battery life and support for satellite messages that give you to send and receive texts without mobile communications. Ultra 3 also offers new operations from Series 11.
The most affordable on the Watch line line has been updated thanks to always-in display, fast charging and sleep monitoring sensors and temperature. Both models work on Watchos 26 with a liquid glass interface, Siri context hints and new widgets. The Standard Watch Series 11 costs from $ 399, and watching Ultra 3 starts at a price of $ 799 and is offered in the natural and black titanium, as the Watch SE 3 price starts at $ 249.

Photo: Apple
AirPods Pro 3
The update was also received by the headphones line with the man of AirPods Pro 3 with enhanced noise reduction and a new compact design with five nozzles for better repair.
Headphones have received a built-in optical heart rate sensor for fitness treatment and support for exercise buddy function for voice tips during training. The active noise cancellation removes twice with a lot of noise, and the personal balance and spatial audio improves sound quality. Live translation function has emerged for instant translation of languages in many languages. The autonomous time has increased to 10 hours, and the communication mode is automatically activated today.
Headphones have become more friendly to the environment: batteries made of processed cobalt, a case of 65% of processed plastic, and the packaging is completely fibrous. In the United States, freshness costs $ 249.
We remind you, earlier it was reported that Apple was preparing a new MacBook budget and its own AI search engine.
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Source: korrespondent

I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.