A reference in the media segment in Brazil, the publisher adds more than 15 million unique visits on the network sites and celebrates the framework
The profile group reached a historic milestone by winning first place in ComScore’s digital audience ranking in the Entertainment-News category, consolidating itself as one of the main media groups of the segment in Brazil.
In February this year, the network’s websites totaled 15,321 million unique visitors, surpassing large competitors like Gshow, with 12.344 million and Terra Brasil people, with 11.117 million. Following, UOL Splash appears, with 9.891 million, CNN Brazil Entertainment, with 6.962 million, which 6.461 million and TV news, with 6.136 million.
Reference in the category
This performance reflects the effectiveness of the group’s performance and excellence strategy, which, less than a year after becoming a 100% autonomous digital operation, has ceased to integrate the UOL environment. Since then, he has presented unique audited data, offering a clear view of the strength of his portfolio, which includes brands such as maximum, dummy, Rolling Stone Brazil, RSVP, Caras, Contigo!, Ana Maria, Recreio, among others.
Luis MalufPresident of the Profile Group, commented on the historical result: “Leadership is a direct consequence of positioning work, editorial curatorship and the technical evolution of our platforms. We are not just growing, we are consolidating a new standard of delivery and relationship with the audience and the market”.
The profile group, which celebrates this feat, reaffirms its commitment to advertisers and suppliers, ensuring the construction of a qualified audience, the generation of value for the brands and the delivery of content with credibility and impact.
Source: Maxima
I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.