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Demna: “At Balenciaga, I see myself as a fashion osteopath who pushes where it sticks.”

We don’t know of any other trusted brand in both the haute couture calendar and the world of gaming. That’s it, Balenciaga. the spectacular dresses that Cristobal wouldn’t deny and the logo T-shirts, Isabelle Huppert and Kim Kardashian, suits too big and pre-torn sneakers, collaborations with Crocs and Adidas, showrooms on Avenue George-V and Fortnite:etc.

This tension is precisely the balance that artistic director Demna and executive director Cedric Sharbit insist on. They are declassifying Le Figaro their vision of luxury and exposure—a spotlight, a scoop, a haute couture boutique concept they’ll be opening in a few days for a second fashion show.

LE FIGARO. – Why, on the subject of haute couture, which is close to your heart, and when your audience is largely international, do you give an interview only to a French newspaper?

REQUIREMENT:. – First of all, because haute couture is French. And more personally, because it…

Source: Le Figaro

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