In his material, he tried to sort out the facts about what exactly helps the “singing rector” to become popular on modern digital platforms.
If Poplavsky did not exist in Ukraine, it would be worth inventing and patenting it, like borscht, oil and dumpling with cherry. “Like culinary national masterpieces, it is simple and at the same time very unique,” the publication wrote. Facts in his material, where he tries to find out what exactly is the secret of Mikhail Poplavsky’s success and what helps him to be in fashion.
“The phenomenon of Mikhail Poplavsky has to be discussed for decades. At the same time, the modern generation has the opportunity to see the development of the singing rector, “feel his pulse” and imagine what will happen next to such of a “Batman” image (by the way, he once) is like that in the video), Mikhail Poplavsky and of interest.
These clips are Ukrainian borscht, Ukrainian dumplings and Salo. They have 34 million views on YouTube. Poplavsky also has 8.2 million followers on Instagram and 1.5 million on TikTok.
It seems that the famous singing rector of one of the most famous universities in Ukraine, Mikhail Poplavsky, can do anything. And not because of age (which he does not hide, by the way) or merits gives Mikhail Mikhailovich such a right. because they call it “generally accepted”. And, having the right to be himself, often ironic about what surrounds us, as well as about his own person, Mikhail Poplavsky is now free to do what he wants. Let’s face it, it’s a privilege few have. True, there is a correction for 100% predicting the audience’s request: Poplavsky has always had a “sniff” for trends, ” they wrote. Facts.
Poplavsky himself confirmed these words.
“I’m already in that status and at that age where I’m not afraid of anything both my vocals and my eccentric images have already been accepted I can do anything Especially if it’s for the purpose of giving bright positive emotions watched by people the video and enjoy it ” and said: “What is that?!” I am happy when I make others happy. Ukraine has its own brands and trends, its own history, its own Ukrainian path. We just have to do everything to let the whole world know about us – this is cultural diplomacy in action!”
But there is another side to his success on digital platforms.
“Realizing that traditional television is no longer a major media platform, he not only “spreads” his presence, but also considers content formats popular with young audiences, his YouTube channel is not just clips, but the result of thoughtful work with modern technology”, says the article Facts.
According to the head of one of the popular YouTube channels, silver button holder Daria Onishchenko, the platform is interested in promoting exclusive high-quality content.
“There is nothing that goes viral on YouTube but the main interest of YouTube is to keep the viewer on the platform as long as possible every video is evaluated, YouTube looks at different parameters And if these parameters are better than competitors, it will promote a high quality video It depends on how many people watch the video, how long they watch it and how they interact – “bark” or comment is influential on the popularity of the video, including the novelty or status of the presenter (hero), Onishchenko said.
Fact note that the clips Ukrainian borscht, Ukrainian dumplings And Salo made Poplavsky a YouTube “darling” within months.
“How? At first glance, it may seem that the point is only in the use of VR and 3D graphics, which the singing rector first used in making videos. However, the essence is deeper: Borscht is a cultural code understood by every Ukrainian, and the use of current technologies makes it Attractive to a young audience of traditional and modern, giving a sense of belonging to something familiar and at the same time new,” the publication wrote.
“I hope for youth My main mission is for young people, teenagers, to know that Ukrainian is cool now it’s a battle for minds, for the future of Ukraine,” Poplavsky commented on the appearance of the video Ukrainian borscht during the performance.
“In addition, the song provoked heated discussions on the Internet, which often became heated, especially between Ukrainians and Russians, who expressed their “right” to borscht. However, the UNESCO study put an end to Russian interference in the appropriation of Ukraine’s culinary heritage,” they added Facts.
The publication notes that in another successful clip – Salo – Poplavsky used his old, time-tested techniques – surprising, national taste and accurately hitting the audience.
“Combining XR, the Hollywood style of the 1960s, the image of Karl Lagerfeld, Andy Warhol’s ideas with Ukrainian borscht, lard and dumplings, he got unique dishes mixed with expressive colors, sexual energy and bright emotions the fact that he works for the audience of times when he is younger than his peers – and it is also a challenge to what is generally accepted, and it also works,” they said Facts.
“I am ready to do strange things, experiment to attract the attention of a young audience – from 5 to 25 years old, they watch TikTok, Instagram, YouTube, make memes and video clips from my clip ideas reflecting them in just 25 frames,” says Poplavsky.
“Poplavsky himself has long been a trend, which is difficult and sometimes impossible to follow, we must have people whose uniqueness gave birth to a national product, which seems to have become Mikhail Poplavsky himself,” the publication wrote.
We remind you that it was previously reported that students and graduates of the Kyiv National University of Culture created a documentary film for the 75th anniversary of Rector Mikhail Poplavsky Person. The tape was published on Youtube, and in its description it was said that it is “about the Ukrainian path and achievements, big projects and love.”
Source: korrespondent
I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.