“We have to take risks to stand out in the world of luxuryexplains Thierry Guillier a few minutes before the parade of his brand Zadig & Voltaire, which took place last Friday at the Museum of Decorative Arts. Showing our collection outside of the fashion week calendar is one. And then, you know, the world of fashion has changed a lot. We used to have to get mainstream media attention. Now you also need to exist on it social networks.In this regard, the French label has fulfilled its purpose by inviting Sookie Waterhouse, William Franklin Miller, Lily Chi, Camille Charrier, Alice Pagani, Yun Yang Bai… Do these names mean anything to you? And yet, only these young people have millions of subscribers on Instagram and TikTok.
Next to the catwalk, Cecilia Bonström, the artistic director, also got the job done, which is to update the rock style of Zadig & Voltaire. “Originally, back in 1997, we were a knitwear brand known for…
Source: Le Figaro
