For several weekends, there has been a long queue every Saturday afternoon in front of the Cartier boutique on the Boulevard “Cartier des Capucines” in Paris. There are even benches in front of the windows for customers who are patiently (or not) waiting their turn to enter … Some want to repair the ornament, others come to buy a gift or do such reconnaissance. A young couple in their thirties is looking for an engagement ring. “We did not agree, but we spent many hours on the sites great jewelers bypass the offer և find the ring of our life “, they explain. A method shared by most brides: grooms.
“When customers enter a store, two-thirds of them have already made a pre-selection on the site. confirms Nicholas Boss, President of Van Cleef & Arpels. Digitalization has greatly changed the procurement act, including the category of alliances …
Source: Le Figaro
