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Woolmark behind the scenes of the world’s oldest fashion competition

Special Envoy to London

London, Tuesday, April 26, late afternoon. One step from the main avenue of the British capital, Strand, you enter the basement of 180, the cultural center where the TikTok offices are located. This is where the Woolmark-sponsored wool creations from the seven finals are posted. They are called Ahluwalia, EgonLab, Saul Nash, Rui, Peter Do, Jordan Dalah, Mmusomaxwell, և are British, South African, Chinese, American, Australian, French…

Everyone has had the opportunity to taste the calendars of Fashion Week (London, Paris or New York) – the excitement of competitions for young designers, such as the French brand EgonLab, which won the 2021 Pierre-Bergé de l’Andam Award. . «In this type of competition there is always a special atmosphere, excitement, waiting, Florentin Glemarek from a hexagonal duo slips. But this time there is also a great mutual understanding between us. We all drank …

Source: Le Figaro

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